GDPC Study on the Implementation of the First Aid App at National Level

Created on Tuesday, 29 March 2016

The Global Disaster Preparedness Centre (GDPC) recently commissioned a study to analyse the uptake of the First Aid App at national level in nine Red Cross National Societies. The study was led by Trilateral Research Ltd., with support from the Fraunhofer Institute for Open Communication Systems, Utah State University and the Asian Disaster Preparedness Center.

In May 2013, the GDPC launched the Universal App Program, which aims to expand the availability of First Aid and Hazard apps and expand public awareness of first aid. Since then, the GDPC has helped 78 Red Cross National Societies implement the First Aid App in their national contexts. The objectives of the First Aid App are to provide access to basic first aid knowledge and information on emergency preparedness in an interactive format.

The new study observes the uptake of the app in nine Red Cross National Societies – the Czech Republic, Hong Kong, Iceland, Ireland, Israel, Malta, Mexico, Myanmar, and Switzerland. The study has found that, due to limited available funding, the National Societies have had to take a rather creative approach in achieving a successful implementation of the app. Several National Societies have benefited from free marketing opportunities by using social media, as well as school and on-street campaigns to market the app. The National Societies have also sought out free events and media that have helped spread information about the app.

In order to better adapt the First Aid app to their national contexts, the National Societies gathered feedback from app users. Comments on the app were received through e-mail, social media, the Google Play store, iTunes, and the Apple App Store. Based on an analysis of user interactions with the app, National Societies noted an increase in the use of the app in the aftermath of various incidents.